VIDA was born in 2015, In Amsterdam, The Netherlands. Our first products were facial oils and multi-purpose balms. The move to Croatia happened in 2017 – when founder Jennifer Deegan was seeking a more natural environment to live in as well as source ingredients from. We currently grow hemp locally and harvest wild lavender from the infamous island of Hvar. Helichrysum (Immortelle), comes from the coastal areas of southern Croatia. And where ever possible we purchase locally grown, harvested and pressed oils too.

Vida was created for people with sensitive skins, like mine. A life long battle with exzema made it very tricky to find products that agreed with my skin. So, when you are that desperate you make your own. After a lot of research and 3 years of studies – my eczema went away, and has never flared up again ever since. It is not only pure and natural skincare to thank, but also a cleaner lifestyle and diet.

VIDA is 100% vegan, cruelty free, plant-based, paraben etc etc free

The name VIDA (PURA VIDA) comes from a term used in Costa Rica for “Pure Life” and that is what our core values are behind formulating our products, as clean and pure as possible. Which means we used unrefined ingredients. Our production is done in small batches by hand, from weighing, to mixing, to filling and packaging. The human touch and gentle processing of these delicate materials to preserve their magic.

TESTING:
No animal testing, ever! We test our products on ourselves and our valuable dermalogical testing team of skincare junkies, that’s how we know you will love them.